Merrill Edge Asset Transfer

I designed and delivered the new asset transfer experience for wealth management clients. The new experience modernizes how client's can transfer investments from their external financial institution to Merrill, supporting broader transfer types.

The Team

VP, UXD (Me)

SVP, Digital Director

Product Managers

Engineers

The Timeline

8 months

Released 2027

01 – The Problem

Relying on an API for transfer speed

Transferring assets between investment firms is inherently complex. Clients must manually enter the destination account, external account, ownership information, and securities to be compatible.

Our current transfer experience is old, antiquated, and only on the web. I designed a faster, responsive solution that leveraged an open finance API to prep-populate data from the client's external brokerage.

Account Eligibility

Clients need to select corresponding account types, such as Roth IRA to Roth IRA, rather than choose an ineligible account from the start.

Incomplete Data

The API could return missing or incorrect data that wouldn't line up with Merrill's requirements, which could make the entire transfer void.

Asset Selection

Clients needed to specify what to transfer and how much to transfer, which could vary from very small to very large transfers.